Forj Creative Brands is a UK-based creative product company that designs, develops, and owns consumer brands.

Founded by Alice Bradburn and James Allen the business was established to take ideas from early concept through to finished, market-ready products. We manage the full process in-house, including product design, sourcing, packaging, and brand development.

Forj Creative Brands is the parent company behind Holly & Moss and Pojjee, two independently branded product ranges within our portfolio. Each brand has its own identity and product focus, while sharing the same standards for quality, durability, and responsible manufacturing.

We work directly with manufacturing partners and suppliers to ensure consistency, reliability, and clear product standards across all of our ranges. Our focus is on creating well-designed products that are made to be used, enjoyed, and trusted.